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  • Created with the ethos for the lust to wander. Jillian Beed, the designer and director of Rue Stiic, founded the brand in 2013 after moving to her distant roots of Australia from Venice Beach, California. Influenced by travels between Bali, Southern California and coastal Australian cities, Rue Stiic embraces a travel lusting lifestyle with pieces that will take you from city to surf, to wherever your travel desires take you.