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at Dawn. was founded in 2016 by Eriko Trimble. Before moving to Hawaii, Eriko obtained a vast range of experience in the fashion industry, from attending fashion school in Tokyo to living in Australia. Eriko launched her brand and boutique in 2016. She designs her original clothing line in Honolulu, and it is produced in Bali, Indonesia, by working closely with a small, family-owned and operated factory. The At Dawn team carefully produces collections and products, resulting in inimitable pieces and our efforts to focus on slower fashion.