Back Beat Rags is a 100% California born & raised lifestyle brand created by Isadora Alvarez.
What started as a shop specializing in vintage tees soon transitioned into cut-above fashion basics. That means they focused on the usual suspects like easy, wearable tees, sweatshirts, and dresses and then infuse vintage-inspired details done in a fresh and modern way.
BBR take cues from old school California surf ‘n’ skate culture and combine it with whats currently going on in the streets. While they may be obsessed with classics, they make sure their collections has a little bit of what’s on-trend in color and shape.
Their goal? To give you that effortless cool factor California girls are known for.