Thank You: A Letter From Our Founder

As we approach Small Business Saturday, I just wanted to take some time to think back on the year and all that’s happened. 2023 has probably been our most challenging yet, and we’re not alone. Many small businesses, here in Long Beach and across the country, are feeling the effects of an uncertain economy and ever-changing retail landscape. But through it all, our community has stood by our side and has reminded us why we’re here.

Despite the setbacks we may have faced, it has been an exciting year filled with trying new things and finding more ways to expand our community. We launched Prism Insiders as a way to reward our most loyal customers and threw Insider-exclusive parties throughout the year that have been such a great way for me to connect with more of you in person. Another program we started this year was Pre-Loved by Prism, an online marketplace to buy and sell previously loved Prism styles. This year also brought the start of our Virtual Happy Hours! Every Monday we get to show all of our IG followers what we’re currently loving in the boutique and how we’re styling our newest styles. It’s been such a fun way to reach and connect to customers who can’t shop in person. 

But the biggest thing that happened this year? We turned 10!! This milestone meant so much to me, as did all the customers who showed up at our anniversary event to reminisce about the last 10 years and show their support. 

Aside from all the good that’s happened, this has been another year we’ve been working hard to keep our heads above water. From a burglary and damage done to the store to having to readjust our goals and expectations, if we’re being honest—it’s been tough. But we’ve stayed nimble, doing what we can in the boutique and through our creative and marketing to adapt to whatever challenge has come our way.

Good or bad, I’m just so thankful for another year doing what I love and getting the chance to support other women, independent brands, small businesses, and our amazing Long Beach community. Shopping small is so important during the holidays and when you shop at Prism, you’re keeping the livelihoods of the over 50 brands, artists, and makers we stock alive. 

Thank you for continuing to love, support, and inspire us. I’m wishing you & yours the happiest holiday season!

Dayna Mance
Founder, Prism Boutique