As I look forward to celebrating Small Business Saturday, my favorite holiday, I have to reflect on how far we’ve come in such a challenging time. While our doors have been open and we’ve been able to safely gather in groups again, we’ve still continued to face pandemic related challenges and have worked hard to keep our customers and staff healthy (and happy!). But the challenges aren’t where I lay my focus - because owning a small business is always challenging, pandemic or not. So instead, I’m revelling in all the good that happened this past year; from growing our team to making some personal dreams come true.
First, I just have to say that all the good that happens to Prism is because of you - our community. You’ve stuck by us, you’ve grown with us, you’ve taught us how to be better, and you’ve allowed us to keep this little shop of mine alive. Thank you never feels like enough, but, thank you for continuing to support this local women-led business and for making us a part of your lives.
If I could pick a theme for this past year, it would be growth; in size, in mindset, in knowing what we’re really capable of. Despite having to close our other locations, our marketing team grew to seven and our in-store team grew to 12 hardworking women. We’ve sought out and added new brands, artists, and makers to our ever-growing roster. Events have resumed and it feels so good to gather again - I missed getting vendors we love and our customers together more than I can say.
By shifting focus onto and growing our team, I was able to throw myself into Terracasa, my Yucca Valley vacation rental. I’ve spent countless hours driving to the high desert and back, overseeing the renovation, remodel, and design of the property. It was hard and time consuming and a total dream come true. We also opened a permanent pop-up not far from the house at Mojave Flea, a 10,000 sq. ft. marketplace filled with makers and merchants from Joshua Tree and beyond. So much of what guests use in the house can be purchased at this high desert location, or online. Joining this creative community feels like such an authentic fit for Prism.
We’ve continued to give back to our community through things like our Take Care Sets and matching donations to causes we care about. A real highlight was partnering with New Life Beginnings for Mother’s Day so we could help give the women they serve a happier day. We’ve also looked for ways we can make Prism more inclusive by featuring women of all backgrounds, shapes, sizes, and color. We love the diverse community we’re a part of and want that reflected in all that we do. I know this is an ongoing effort and we still have a ways to go.
Supporting small businesses and makers is so important this holiday season. When you shop at Prism, you’re not just keeping my dream alive, but the livelihoods of the over 50 brands, artists, and makers we stock, plus our small team.
From the bottom of my heart, thank you, thank you, THANK YOU for continuing to love, support, and you inspire us. I wish you & yours the happiest holiday season.
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