A couple weeks ago, we officially opened our doors to our brand new location at the LAB Anti Mall in Costa Mesa! We knew it was time to put roots down in Orange County after the success of our two month Costa Mesa Pop-Up earlier this year, and a second location was a long time coming for Prism Boutique.
We looked at a ton of potential spots for our permanent home, and found that we fit right in with the eclectic energy the LAB cultivates. This is also a sort-of homecoming for me as I worked at the same Urban Outfitters from 2004-2005, so opening my own store just across the way feels very full-circle.
In order to make the new store feel like our own, we tore down the existing backroom wall so we could access natural light out of the antique windows in the back of the store. We built a new backroom in the corner and placed the arched fitting room directly in front. We installed a ton of lighting, including the very cool woven Selamat pendants that make a huge visual impact. We’re obsessed with how the front of the store has a sliding door that makes the store completely open during the day. This space so is special and unique, just like the LAB.
I wanted our new store to feel fresh and, while sticking to our overall Prism aesthetic, a bit more clean and modern than our Long Beach store. Following inspiration I found on Instagram and Pinterest, we turned the space into a mixture of new textures and colors that really breathe new life into our brand. Shades of blush pinks, copper, and pale wood on a white palette with arches throughout the store, in big ways and small details. The fitting room is a real highlight with copper colored velvet curtains, tan leather ties, and pink walls that match the pink moments throughout the store. Just like our Long Beach boutique, all the fixtures were handmade by Emily and Lora of Lorem. We have the most amazing relationship and creative chemistry, and they worked so hard to create a new, unique space for us in just a month!
We had help adding a one-of-a-kind feel to our decor from some very talented and creative artisans, both local and not. Mackenzie of Rooted & Wild made our gorgeous dried floral window display, Codie Kyle created an exclusive series of paintings for the store that we’re just not ready to part with quite yet, and Laura Stewart handmade the resin & stardust moons that live above the fitting rooms, creating a jaw-dropping celestial look you can’t miss. Both the paintings and resin pieces will be available for purchase whenever we’re ready to see them go.
Of course, none of this could have been possible without my Long Beach store team and a few freelance artists. Tracy did a great job helping me plan the big picture of the space, crafting an overall flow that would bring the store together visually. Linda led the way through the marketing of the opening with top notch organization and planning, resulting in a huge grand opening event. Alyssa and Lena were instrumental in helping me operationally prepare for the last couple of months and Danikha and Erica did an amazing job merchandising the space. Our new Sales Manager, Kristy, jumped right in and problem solved her way through the opening process while my Long Beach crew held down the fort as the new sales team got the store ready to open. I couldn’t have done it without this team of incredible women, it definitely takes a village!
This store has truly been a labor of love. I really love creating a unique experience and get so excited when customers come in with a look of awe and say, “I love everything!” It’s a big risk to open another store, but I just had to give it a try. I’m so excited to come to Costa Mesa and look forward to growing a community around our shop as we’ve done in Long Beach. Thank you to all who have already come to check it out - your support means everything to us.