Prism Turns 10: A Letter From our Founder, Dayna

I can’t believe we’re celebrating Prism’s 10-year anniversary! What. A. Journey! There have been so many chapters of Prism in the last 10 years and they’ve all taught me that nothing in life stays the same. Things are constantly evolving and changing with little joys and challenges around each bend. There have been many bumps in the road, but one thing has stayed true—my love for this shop. It truly is my first baby!

Prism wouldn’t be here, a whole 10 years later, if not for the women who have worked for and with me over the years. They’ve collaborated with me and contributed to each part of Prism’s success. The same goes for the community that has grown around us. The friendships that have evolved over the years with our customers and vendors have given me so much joy and have brought life into each aspect of this business. And a special thank you to my husband and family for supporting me year after year. 

We’ve made some really incredible memories, far too many to recount here, but knocking down walls, opening up the ceilings in our 1930s building, and expanding our store into what it is today has to be at the top of my list. That day of moving into a new space with fresh paint and a whole new energy is an unmatched experience. I’m also so proud to have brought Prism to the desert communities that I love and have such a deep connection with. We’ve had countless fun events and parties with my faves being Pearl Charles playing live here at the shop, our pop-up in Palm Springs where we hosted sunset dinners with friends, and all the festival parties held in the back parking lot. 

In these ever-changing years, I’ve learned you can never sit back and check out as a small business owner. You have to stay focused on your mission every single day and learn to be adaptable, flexible, and use the help of others to make the dream work. It’s how you achieve your highs and come out alive through your lows. And we’ve had plenty of both! Navigating the pandemic, having to close our shop in Costa Mesa, and now adapting to post-pandemic uncertainty have hit us hard. But it's given me an even deeper appreciation for these last 10 years and more motivation than ever.

Whatever the future holds for Prism, I’m here for it with arms wide open! Hitting 10 years has been an incredible milestone and I hope to be here in 10 more.

Thank you to everyone who’s loved us, worked with us, shopped with us, and inspired us. You’re such a big part of who we are!

Dayna Mance
Founder, Prism Boutique