The Future of Prism Boutique

Hey guys, Dayna here. I don’t think you need a reminder of how wild and turbulent the last couple of months have been. I know we’ve all been feeling so heavy as we’ve watched friends and family lose their jobs, small businesses struggle to keep their dreams afloat, and loved ones get sick - some even passing away. To say it’s been rough doesn’t even begin to describe it. But, it’s made me more determined than ever to not only make Prism survive, but thrive. And, thanks to my amazing boutique staff and marketing team that have stuck with me this whole time, I’ve been able to do just that. Not without some changes, of course.

Let’s start with the not-so-fun but wouldn’t-call-it-bad news. We decided to close our Los Angeles pop-up at Platform and permanently say goodbye to our second location at the LAB in Costa Mesa. We will miss our customers there very much and hope they’ll still visit us up in Long Beach. I’m not looking at these closures as losses but as an opportunity to expand in new and different ways. To explore how else we can grow and who else we can meet. 

The Future of Prism Boutique  The Future of Prism Boutique


As of right now, our Long Beach boutique is open for contactless curbside pickup and we’ll continue to follow state and local guidelines about opening in the near future. Our top priority is the safety of our staff and customers and we’ll continue to take all necessary precautions. When the time is right, we’re going to swing these doors open and welcome each and every one of you back with a warm (figurative) embrace.

The upside to being closed has been figuring out new and improved ways to make our online shop easier and more functional for our customers. We’ve included collection filters and super-charged our search bar so it’s even easier to find what you’re looking for. We also streamlined our return process by giving you access to a return label straight from the site. 

Another silver lining to all of this? You guys SHOWED. UP. The support you’ve shown us has been absolutely overwhelming. You joined us for Sunday Sessions as we did yoga together, built a charcuterie board in tandem, received a sound bath, and so much more proving that we can still be in community with one another from wherever we are. And you not only showed up for us, but for each other. It’s been so touching to watch you buy a Take Care Set for a loved one knowing how much that gesture is going to make someone’s day. 

The Future of Prism Boutique  The Future of Prism Boutique


You also showed up to say thank you to our healthcare workers - we donated 15 Take Care Sets to frontline works at Long Beach Memorial because of YOU. This community we’ve built - and not just here in Long Beach but all over the world, has given me so much hope and so much drive.

Thank you for seeing us through this uncertain time. We love you and we miss you.

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